SXSW 2013 – Operation Every Band
Earlier this month, the OEB school bell rang as SXSW released the initial round of artists for 2013. In what is increasingly becoming the most important live music event of the year, SXSW represents a potential benchmark or pivot for artists both young and old. Tastemakers, journalists and the industry all converge within a five-block area of bars, halls and anywhere else you can fit an amp and a mic. That’s where we fit in.
Operation Every Band is entering its third year of existence with a central goal of reviewing every band showcasing at SXSW. Though the mission sounds simple, the adventure ends up being as exhaustive as it is rewarding. With about 2,200 bands comprising the final list (in addition to the hundreds who are announced to later be cancelled), the writing comes from a unique place. What stands up above the rest and, more importantly, why? What musical trends have entrenched themselves into the minds of emerging bands? Even if you cannot attend next March, we hope to help you find your “new favorite band” or write-off the next indie darling. Your call.
The first set of reviews will be arriving this week along with some new goodies for 2013. Personally, I can’t be more excited to dig in. We start at “A”…
As always, we love feedback, retorts and rotten-tomato-throwing from all our readers. For any artists, we’re always open to interviews, meeting down in Austin or anything else you have up your sleeves. Reach out at firstname.lastname@example.org, Twitter, FB or authorized carrier pigeon.
Founder – Operation Every Band