SXSW 2013 Spreadsheet 30:
The hits keep on coming with a few key spotlights both from returning SXSW favorites and some intriguing new blood. Highlights:
Foxygen (8) - Within twenty-second segments, you’d think this came from a B-side of a seminal rock record. When listened to as a whole, it somehow becomes totally unique.
Gashcat (8) - While the twee, fuzzed out melodies wouldn’t stand up on their own (though they are quite catchy), combining it with this impassioned style of singing works wonderfully.
Futurebirds (7) - This year saw alt country soft rockers Futurebirds release a live record, Seney-Stovall, which continued in the tradition of bringing out the space in such a traditional format.
Jacco Gardner (5) - Amsterdam’s Jacco Gardner is pure psychedelic pop. His sound is updated with a bedroom-recorded vibe, but Gardner uses all sorts of baroque instrumentation to add that timeless air of mystery.
Generationals (5) – Generationals are yet another interesting indie pop act on this year’s SXSW. Their sound pulls in a bit from their local New Orleans sound, but mostly the band sticks to bright, electronic-pop-born melodies and catchy 50s rock hooks.