AV the Great – “You Should Too”
Pairs well with…Talib Kweli, Living Legends, Gang Starr
Chris “AV” Avant doesn’t sleep. Hip hop artist and promoter by day, K104 radio host by night, the dude has a heavy schedule (and probably another day job squeezed in there somewhere). In sleep-deprived moments, perhaps, is where AV the Great conjures his blossoming voice. The messages in his music reflect a pensive mind. The beautiful world, the unforgiving world. This is the place AV calls home. Through each verse, AV invites us in as he attempts to sort out the tensions, hopes and complexities of his local and global environment.
Chris “AV” Avant doesn’t whisper. AV’s “Live from the Struggle” reminds me of a young lion testing out his roar. Tracks like “Texas” and “9th Grade” are examples of a lyricist testing his range, announcing that listeners ought to acknowledge this voice. If “Struggle” was an announcement of being here, and being heard, “Poetry” manifests an understanding that a poignant verse does not necessarily gain its power from the volume at which it is uttered. Produced by Denton artist and beats craftsman, Juicy the Emissary, “Poetry” generates questions and criticisms with elusive responses. In “Poetry” AV flows across beats previously released on The Emissary’s “Cultural Refugee” and leaves no topic unturned. AV reminds listeners that the traditional instutions of American power are in no small way encroaching on the progress achieved by previous generations of civil rights leaders. Whereas Top 40 rap might occasionally allude to generic social problems, AV calls out specific problems, certain perpetrating individuals and larger systems. The musical and lyrical peak of “Poetry” is “The Conversation,” which involves a call-and-response dialogue between AV and guest A.D. over a melding of two Juc beats. It’s an exciting track that features stimulating, raw subject matter awakened by the back and forth of two voices. ”What’chu think about probation…” For those of you who get squeemish about balancing your checkbook, the running bill is $12,000.
Grab a drink and get ready to learn about a different side of Denton from one of Denton’s own. AV the Great performs real, no-holds-barred hip hop at 35 Denton, 10:30 PM at Andy’s on the Square, with guests.