SXSW – Music’s Spring Solstice
After the final set of my SXSW this year, an engrossing requests-only set from Iron & Wine from a storied church pew, Operation Every Band once again went into a half-year hibernation. Taking time to fall further for new musical discoveries and getting to the backlog of responsibilities of real life, the creeping anticipation slowly grew of that first announcement to set the scene for SXSW 2014. A few weeks ago, that moment arrived ahead of schedule as the first round of artists found their home on the SXSW roster. With that, a new season sets to commence in the world of music discovery and beyond.
The term ‘season’ brings about thoughts of growth, of change, of rebirth. With the advent of yearly festivals and cyclical album releases, the music industry and community has inevitably created a yearly cycle. January and February are traditionally slow months that yield an explosion of activity in March that carries into the summer festival season. For a week at the advent of spring, all ears and eyes point towards Austin, Texas as over 2,000 bands prime to be noticed by a mob of tastemakers, journalists and dedicated fans. Amid clashing sounds of overblown amps and thumping bass rumbles, the aural sun rises over Sixth Street year after year – again, musical spring has begun.
That’s where we come in. Among those 2,000 artists are the next ‘buzz bands of 2014’, but more importantly, artists that will fit directly in your tastes and should move into your record collection. For Operation Every Band, the goal is to listen and review every artist on the roster. For anyone who cares to do the math, that’s a lot of listening and writing, but the payoff is exponential with sounds from the past, present and future. Over the next five months, the OEB team (Kevin, Alison, Nate and Lucas) will be posting write-ups, videos, a slew of artist interviews and other SXSW goodies. Our bread and butter comes with The Spreadsheet, an all-encompassing look at the SXSW roster with descriptions and micro-reviews along with our subjective rating. I’ll follow up with a series of posts detailing out the process and what to expect for this year’s OEB season over the next week, but above all, it’s great to be back!
We love thoughts and feedback, so send anything you got to firstname.lastname@example.org and we’ll get back to you. For industry folks, writers and SXSW-obsessed fans live ourselves, we collaborate as much as we can both in Austin and within the months prior, so please reach out if you’re interested. Happy listening – enjoy the year!
Kevin, Alison, Nate & Lucas