Operation Every Band Passes 30,000 Tumblr Followers
I just wanted to send a quick thanks to all of our Tumblr followers, as well as anyone following along on Twitter, Facebook or the web. This project can be quite a bear at times, but knowing that we’re doing our part to share good music and talk some SXSW. Things will be a little slow until the next announcement (hopefully next week!), so now is a great time to catch up on listening to our 150+ recommendations from the last two months at Operation Every Band.
Throughout the years, we’ve developed a few rules to keep us honest with the ratings and such. We don’t have the time to listen to every track, video and self-pressed vinyl, but it’s important to not snap to quick judgments within seconds of listening as well.
Tracking is done through “the spreadsheet”. We manually add all the bands and categorize broadly. From there, a reviewer is added:
Every artist gets a two-track minimum. Even you, John Mayer. If we like what we hear, we’ll keep going. In the spreadsheet, we’ll put three words or phrases best describing the qualities of what we’re hearing. Lastly, the reviewer will give a totally subjective rating based on one criterion – how much would I want to see this artist at SXSW? The scale is “tough” in order to keep a sense of comparison, so keep in mind that anything about a “4” is something we genuinely enjoyed.
- 10 – I’m going out to buy their entire discography immediately.
- 9 – Incredible. Could be a life-long favorite.
- 8 – I’d go out of my way to see them.
- 7 – Very interested…potential greatness.
- 6 – Worth noting, would stick around for a set.
- 5 – Average, but some spark there.
- 4 – Just plain average.
- 3 - Not really feeling it at all.
- 2 – Oh boy.
- 1 – Unsure if this is actually music.
For every artist at a “7” or above, we’ll provide a full write-up and a recent video to get a real taste. This is where the real heavy lifting comes in from the OEB crew. This site purposely extenuates the positive; there’s no point in rambling on about things we don’t like.
That’s about it for the meat of the project. Though there isn’t much time for extracurriculars, don’t be surprised if we sneak in a few artist interviews and other treats. As we get closer to SXSW, be on the lookout for showcase recommendations, relevant news and anything else we can think of. Lastly, we always spend some quality time with our hometown conference, 35 Denton, the greatest SXSW pre-game ever imagined.
For any questions or comments, let us know at email@example.com.
SXSW 2013 – Operation Every Band
Earlier this month, the OEB school bell rang as SXSW released the initial round of artists for 2013. In what is increasingly becoming the most important live music event of the year, SXSW represents a potential benchmark or pivot for artists both young and old. Tastemakers, journalists and the industry all converge within a five-block area of bars, halls and anywhere else you can fit an amp and a mic. That’s where we fit in.
Operation Every Band is entering its third year of existence with a central goal of reviewing every band showcasing at SXSW. Though the mission sounds simple, the adventure ends up being as exhaustive as it is rewarding. With about 2,200 bands comprising the final list (in addition to the hundreds who are announced to later be cancelled), the writing comes from a unique place. What stands up above the rest and, more importantly, why? What musical trends have entrenched themselves into the minds of emerging bands? Even if you cannot attend next March, we hope to help you find your “new favorite band” or write-off the next indie darling. Your call.
The first set of reviews will be arriving this week along with some new goodies for 2013. Personally, I can’t be more excited to dig in. We start at “A”…
As always, we love feedback, retorts and rotten-tomato-throwing from all our readers. For any artists, we’re always open to interviews, meeting down in Austin or anything else you have up your sleeves. Reach out at firstname.lastname@example.org, Twitter, FB or authorized carrier pigeon.
Founder – Operation Every Band