SXSW 2013 Spreadsheet 166:
Another quick Hip Hop set with two favorites at the top of the bill, one a Philly rapper with a love for Jazz and the other a promising young band out of Chicago. Joining the headliners are a trio of unique rappers that show the diversity of styles at SXSW. Highlights:
Louis Logic (6) – Louis Logic is a rapper, singer, and a pianist that writes smart brutally honest tracks. He’s had a unique career trajectory and a colorful release history but every album has been interesting and entertaining. He’s working on a new album for 2013 so he should have some new tunes for Austin.
N.E.P.H.E.W (6) – Fast flowing Chicago rapper N.E.P.H.E.W. has a engaging head nodding style. His beats are mostly deep trunk rattling bangers with a musical catchiness.
Phranchyze (6) – Austin rapper Phranchyze has a slow conversational flow and his beats have an electronic element to them that sets his style apart from other Southern rappers. His idealistic introspective bars are message heavy without being preachy. Standout track Exodus talks about organized religion, homophobia, and skittering beat that shows a willingness to incorporate whatever musical style fits the track.
The Kid Daytona (6) – Bronx rapper The Kid Daytona has an easygoing buttery flow and raps over old school leaning laidback beats.
Lushlife (10) – Lushlife’s brand of spacey rap has one foot in raps past and one firmly planted in its experimental present. His organic production is driven by Jazz samples and dark piano lines.
Kids These Days (9) – Kids These Days are one of my favorite new discoveries this year, their impeccable production from Wilco’s Jeff Tweedy shines alongside vocalist Macie Stewart serene voice and rapper Vic Mensa’s polished delivery.


