Friko - “Holdin’ On People”

SXSW 2023 - OEB Score: 8; Popularity Index: 4

Pairs Well With…RVG, Big Thief, Wednesday

It’s impressive that Friko doesn’t sound overly busy on their latest EP Whenever Forever given how much is going on here. While based around melancholy rock, Friko get both rugged and sparsely intimate here, leaning in with passion and real grace. Frontperson Niko Kapetan has a deeply rich vocal as well, one that emits raw emotion in both whisper and wail. Friko are able to keep this dynamic and still come across as smooth and natural, slowly shifting within their songs and often ending in a completely different place than where they started. Add in some chamber pop flourishes and Friko really start to stand out, lush music still rooted in raw, indie rock forms. The Chicago-based trio has a couple showcases on their bill so far for SXSW including Wednesday night at Mohawk alongside exciting artists Algiers, Barrie, and be you own PET. (Kevin McStravick)