Mauvey - “PROVE IT!”

SXSW 2023 - OEB Score: 7; Popularity Index: 6

Pairs Well With…Tunde Olaniran, Cautious Clay, Juice WRLD

Mauvey’s latest EP BEFORE THE ALBUM is the most committed project to straight electro-pop in the Canadian artist’s catalog, a collection that is laser-focused on hooks musically and lyrically and is the catchiest collection of songs in his growing catalog. There are some hip-hop deviations on BEFORE THE ALBUM, but those feel like connectors between his earworm choruses. The balance between emo-rap verses and dance-pop jams is a unique set of ingredients and Mauvey conducts that merger soundly. The dynamic between deep raps and straight-hooked mantras is fascinating and strongly crafted here and another reason to keep an eye on Mauvey as he carves his own musical path into the future. (Kevin McStravick)

2022 Review: Canadian artist Mauvey deals in laid-back hip hop grooves, but lookout for indie pop, neo-soul, and electronic R&B informing his chameleonic vocals. Last year’s The Florist is Mauvey’s debut full-length, an eclectic collection that feels like an artist finding his space across the multi-influenced collection. More catchy and pop-oriented than pure introversion, Mauvey is keen to keep balance as a big part of his sound, never overdoing it whether going for mainstream hooks or weirder, psych-rap tones like highlight “Irrational”.