Noga Erez - “VIEWS” (feat. Reo Cragun & ROUSSO)

SXSW 2020 - OEB Score: 8; Popularity Index: 7

Pairs Well With…Jain, St. Vincent, Sylvan Esso

Israeli artist Noga Erez bases her music around an electronic R&B platform, but the dynamism in her beats, soundscapes, and melodies elevate her sound into otherworldly territory. Her debut record is 2017’s Off the Radar, an album that ranges from heady trip hop (“Chin Chin”) to the intense rhythms of the title track, an infectious and upbeat pop track delivered in percussive, psychedelic swirl of sound. Noga Erez’s latest single “VIEWS” takes that vibe to the next level, adding swirls of funk, hip hop, and worldly influences to a future space-groove of musical density. There’s elements of dance-floor (“Dance While You Shoot”), classic soul (“Balkada”), and bass-trap (“Hit U”) in Noga Erez’s music as well, a true fusion artist with a perfect balance of catchy and experimental across her diverse catalog. “VIEWS” previews a sophomore release for Noga Erez due sometime in 2020, so keep an ear out for an artist that can literally go anywhere on her next exciting steps. (Kevin McStravick)