OG Bobby Billions - “Pain in the Ghetto” (feat. Trae tha Truth & Lil Jairmy)

SXSW 2022 - OEB Score: 7; Popularity Index: 9

Pairs Well With…BJ the Chicago Kid, Chance the Rapper, Propain

OG Bobby Billions stands out for putting soul forward in a Southern hip hop mix, reflecting gospel and classic R&B tones in addition to bouncing Texas rap beats. Breaking out with emotive hip-hop ballad “Outside” in 2020, a song full of hurt and loneliness, OG Bobby Billions planted a unique flag that has led his vulnerable songwriting since. The Dallas-based artist just released the sequel to his debut and Holy Goat 2 continues to bridge spiritual and club influences that still puts rap hooks up front. By bringing out sadness and lost hope out of a genre that normally takes the opposite approach of money-driven brags, OG Bobby Billions gives his music real heart and impact. (Kevin McStravick)