Nef The Pharaoh - “ABC”

SXSW 2020 (cancelled) - OEB Score: 7; Popularity Index: 10

Pairs Well With…Del the Funky Homosapien, Snoop Dogg, Vince Staples

Nef the Pharaoh brings classic Cali hip hop vibes to his sound, catchy and cool while keep the focus on his comfortable yet precise rap skills. While sometimes lyrically dense, Nef the Pharoah’s music is also consistently fun, living in constant weed-cloud territory and feeling the natural bounce of Nef’s tracks. The prolific artist released his seventh full-length Mushrooms & Coloring Books last year, a title that properly represents the whimsey, tongue-in-cheek vibe of Nef the Pharaoh’s music, a groove that goes back to classic hip hop loaded of indie rap influence. (Kevin McStravick)