SXSW 2014 Spreadsheet 130
Two creative beatsmiths from the Soulection label, a comedy writer getting serious about hip hop, and three rappers responsible for three of my favorite mixtapes of the last year lead this HUGE hip hop and R&B set. Highlights:
Sango (10) – Grand Rapids based musician Sango is an R&B producer that mixes electronic beats with soulful vocals. Standout tracks on his first full length album North include collaborations with SPZRKT, JMSN, and Ta-ku & Tracey. The album was one of the standout albums released by his label Soulection last year.
Chance the Rapper (10) – Chance the Rapper is a young rapper from Chicago that released his Acid Rap mixtape last year. The mixtape was one of last year’s best albums. Chance has a unique vocal delivery on both his fun tracks and introspective tracks. He incorporates a lot of sing-along hooks into his tracks.
Childish Gambino (7) – aka Donald Glover (previously) of Community, is a rapper out of Georgia. While he’s best known for his acting and comedy writing, Gambino has chosen to focus on music. He raps with personal and funny lyrics over musical electronic beats.
Vic Mensa (7) – Vic Mensa came to prominence as a member of the rap group Kids These Days. He went solo with the release of last year’s solid free mixtape INNANETAPE. He shares a lot stylistically with childhood best friend Chance the Rapper but has a quicker smooth flow and a more musical style.
Dyme-A-Duzin (7) – Rapper Dyme-A-Duzin is a member of the creative Brooklyn based Phony PPL collective. He has a quick flow and raps over dynamic musical beats. His mixtape A Portrait Of Donnovan released last year is an eclectic album featuring Dyme’s unique delivery.
ESTA (7) – Esta like Sango above is signed to the electronic music, hip hop, beats, and R&B label Soulection. He fits right into the innovative labels roster with his soulful electronic production style.
DJ Lo Down Loretta Brown aka Erykah Badu feat. Thunder Cat (6) – Erykah Badu spinning record with the support of the creative musician Thunder Cat, need I say more? This should be a popular showcase.
Zeale (6) – Austin rapper Zeale, best known for his collaborations with the band Awolnation, incorporates a lot of indie rock elements into his hip hop tracks. He has a clear quick flow and raps over polished beats. He’s a rapper that grows on you with each track. Fans of rap rock should check out his last full length Iconical and Wake Hell Or Make Peace.